HISTORY

Before the War the Rover Car Company based in Coventry had began producing bicycles and then motor cars. With the changing conditions of the post war world and a government keen to encourage the export of motor vehicles Rover decided it needed a new product - a product which could be manufactured in substantial numbers and which would appeal to worldwide markets. Two brothers, Maurice and Spencer Wilks, who were Rover's Chairman and Chief Engineer owned a farm and had purchased an ex-US army jeep. Driving it on the farm quickly convinced those that Rover could build a better four-wheel drive machine, using the same basic is engineering ideas. The Land Rover was conceived. The design concept was that it had to be simple to build, strong and easy to operate. It was developed especially for farmers and the developing Third World markets. To overcome the steel shortage and rationing, the body panels were made of aluminum, which was readily available. The Land Rover was launched at the Amsterdam Motor show on the 30th April 1948 and was an immediate success. Orders poured in from all over the World.

ABOUT PHC MOTORS

PHC Motors Limited recently regained the Land Rover franchise following an invitation from land Rover and the presentation of the highly credible business plan for Land Rover sales and dealership.

PHC Motors has been recognized by Land Rover as being uniquely able to meet the quality standards required by Land Rover. It has amongst them:

• Service centers in most areas of the regional capital of Ghana.
• A highly compact senior management team, including a Divisional Manager for Land Rover who has over 20 years experience with Land Rover for the workshop management, servicing and quality assurance.

PHC Motors as an organization is eager to continue to deliver on providing the ‘Total Transport Experience’ with the ability to expanding to other regions in order to provide the motoring experience for our sophisticated audience in every part of Ghana.